Updated: September 4, 2021

How Does Your Small Business Benefit From Digital Marketing Today?

Written by Purushottam Kiri

We live in a fast-paced world where everything is evolving at the speed of light. Fifty years ago, if you wanted to buy something, you would have to go to the store and pick it up. 

If you wanted to find out about something, you would have to go to the library and read a book about it. Nowadays, you can google it, and it will be there in a split second. In this fast-paced world we live in, things have changed drastically. 

Businesses are running online, videos are being uploaded on youtube every second, and people are more connected online rather than offline. Everything is moving towards the online world, and it is very important for you to be there as well if you want to make your company successful.

Small businesses have always had a hard time competing with big companies. The reason they don't succeed is that they don't have the same resources as the big companies do. 

The small companies don't have enough money to advertise their products. They have to rely on word-of-mouth and hope that people will come to them. The small companies can't afford to buy all the latest technology and spend tons of money on research and development.

But that doesn't mean they can't compete with the big companies. The small businesses can succeed if they know how to use technology to their advantage. This is where digital marketing comes in. 

Digital marketing is a way for small businesses to succeed in this fast-paced world. It is a way to get noticed by potential customers and make money online. Using digital marketing is a great way for small businesses to make their products and services known to the public.

What is digital marketing? 

It is a way for you to get noticed on the internet. It is a way for you to market your products and make them available for your customers. 

The internet has opened up a whole new world for business owners. Digital marketing opens up this world even more. You can now do business from your own home, while sitting in your pajamas. You don't even have to put on pants if you don't want to.

Benefits of Online Marketing 

1. Get to know your customers 

2. Better customer relations 

3. Successful branding 

4. Improved communication with customers 

5. Trust and credibility 

6. No geographical limits 

7. Reduced overhead costs 

8. Talent search 

9. Increased sales and profits 

10. Reduced energy consumption

Are You Postponing Digital Marketing?

Different small business owners have different reasons for postponing their digital marketing efforts. These reasons or excuses are not valid anymore.

They are as follows:

1. Lack of time

2. Lack of experience

3. Lack of knowledge about the online marketing techniques

4. Lack of money and budget

5. Lack of ROI

6. Lack of tools and resources

7. Lacking reliable and trustworthy online marketing agencies and experts

Your Customers Are Online

It is a known fact that nowadays, customers are online. A study conducted in 2012 by Google and Ipsos, claims that 75% of the world population uses the internet. A large percentage of these online users are social media users. 

According to Facebook, they have over 1 billion active users every day, while Twitter claims to have over 500 million active users. The point is, that your customers are online and active. It is much easier to reach them and market your products and services to them through the internet.

The only thing you need to do is to get your business listed on relevant websites. Here are some examples:

1. Tap into local networks and groups. 

2. Create a listing for your business on Google Places or Bing Places. 

3. Create a listing for your business on Yelp, Yellow Pages, or similar business directories. 

4. List your business on a specialized website. 

5. Use traditional means of advertising, but connect with customers online as well. 

6. Connect with customers on social media networks such as Facebook and Twitter. 

7. Use Google+ to grow your business. 

8. Use video marketing to increase brand awareness and attract new customers. 

9. Use mobile marketing to reach out to customers on the go. 

10. Advertise on blogs, forums, and other websites relevant to your industry to attract customers in your niche. 

11. Advertise on relevant websites that offer advertising options for small business owners. 

12. Build a website for your business that will help you market your products and services online. 

13. Create a blog and share your knowledge with other people who experience similar problems as your target audience so they trust you when you try to sell them your products and services later on. 

14. Create a free or paid ebook that you can give away to prospects in order to get their contact information or build a relationship with them before trying to sell them your products or services.

Your Competitors Are Online

They will try to sell it cheaper than you do, so you have to be more competitive than them in terms of price as well as quality. 

Your competitors are not only selling products, they are also marketing their products online and attracting potential customers to their websites in order to sell their products and services to them later on if they like what they see on their websites or if they like the content on their websites enough to subscribe to their emails or follow them on social media networks such as Facebook or Twitter or Google+. 

If they can do it, so can you. You can try to do better than them by using all the tools available at your disposal including digital marketing via the internet.

Be Accessible to Your Customers

Your customers expect you to be accessible to them 24/7 via the internet because they are online 24/7 as well. 

They want to be able to reach you at any time of the day via email, live chat, video chat, text chat, etc. They also want you to be accessible via social media networks such as Facebook and Twitter, and Google+. 

They want to see you there because they see you there all the time! They might even expect you to be there because their friends and colleagues see you there too! So make sure that they can find you on these sites.

Let Customers Come to You

You can let customers come to you via various means including online advertisements, content sharing, guest blogging, etc. You can do this by creating a website for your company and sharing content on that website with your target audience via:

1. Blog posts 

2. Educational videos 

3. Infographics 

4. Podcasts 

5. Newsletters 

6. Social media posts (regular updates) 

7. Social media contests (engage customers)

Get to Know Your Target Audience 

The final step of this guide is to learn about your target customers. It's about knowing their demographics, their behavior online and offline, and their motivations, desires, and frustrations. 

Once you know these things, you will be able to create more effective marketing strategies.

Bottom Line

Nowadays, it is very important for every business to have its own website. It is also important to have a social media account as well as have a page on your website that is linked to all of your social media accounts.

If you have social media accounts, it is also important to use them. Every business has to have a strategy that works for their business. The most important thing is to have a strategy in the first place.

Frequently Asked Questions

  • First you need to create a Google Adwords account. Then you need to create your first campaign, which is the money you will spend on your advertisements. You can choose to do a Broad Match Campaign or a Phrase Match Campaign. Broad Match is where your ad will display on any search query that has your keyword in it. Phrase Match is where your ad will display on searches with your keyword in the exact same order as you put it in the ad. You can also choose to display your ad on Google or on the Display Network. You can also choose to display your ads on Google search, mobile search, YouTube, and Gmail.
  • Google Adwords is a pay-per-click (PPC) advertising service. When a user clicks on the ad, you will be charged a certain amount of money. The more people who click on your ad, the more money you will make. Google uses the concept of Quality Score to determine how much money you will make. The higher your Quality Score, the more money you will make.
  • Quality Score is a Google algorithm that calculates the quality of your ad based on several factors, such as your keyword relevancy, click through rate, and landing page experience. The higher the quality score, the more money you will make on a click.
  • Improving your Quality Score is a very difficult process. You can improve your Quality Score by increasing your Click Through Rate, Click Thru Rate, and Click-to-Call Rate. Click Through Rate is the number of clicks your ad receives divided by the number of times your ad has been displayed. Click-to-Call Rate is the number of times a user clicks on your phone number in your ad and then calls. Click Thru Rate is the number of times a user clicks your ad and then visits your website. Landing Page Experience is the number of people who click on your ad and then leave your site.
  • Finding a niche is a very difficult process. First, you need to think about what you enjoy doing or what you are good at doing. You need to find a niche that you are passionate about. Then, you need to find a way to monetize that passion.

Written by Purushottam Kiri

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