Updated: September 4, 2021

Why Ranking On Google Is Important For Small Businesses?

Written by Purushottam Kiri

Google is the largest search engine in the world with the maximum market share. It is estimated that about 90% of the users use Google to search for different products and services. From the beginning, Google has laid great stress on user-friendliness and this has made it popular among the users.

Ranking well on the top results page of Google is considered an achievement of any website or a business. Though it is not easy to get a rank on the top three results of Google. However, if you want to succeed in your online business, you must focus on getting ranked on top results of Google.

In this article, you will come to know about the importance of ranking on top results of Google. You will also know how to rank on Google for local searches.

Why Ranking On Google Is Important:

Ranking on the first page of Google is considered the dream of every website owner and business. 

Let's discuss what you have to do for ranking your website or a local business on the first page of Google.

Ranking On Google For Brand Awareness

Nowadays, brand awareness is very important for every business. Ranking well on the top results of Google will help you to enhance your brand awareness among the audience. 

The local businesses that have higher visibility on the top results of Google have a better chance to get more customers than a local business that is not ranked well.

A high rank on the top results page of Google will help you to attract more customers to your business. 

Apart from this, it will also help you to improve your brand image among the customers. If you are looking for more customers for your local business then ranking well on top results of Google is very much important for you.

Ranking On Google Helps To Improve Your SEO Ranking

As we all know that Google is the most used search engine in the world and every year, it gets more and more traffic. 

If you want to succeed in your online business, then you need to know how to rank on Google and how to get a high rank on top results of Google. 

If you want to get a high rank on top results of Google then you need to know about SEO techniques for getting a high rank on top results of Google.

If you are looking for more customers for your local business, then you need to know about SEO techniques for local SEO. By following the right SEO techniques, you can easily improve your SEO ranking and can get a high rank on the top results of Google. 

It is proven that most of the people that are using search engines such as Google look for local businesses in their area. If you are looking for more customers in your local area then it is highly recommended that you should get a high rank on top results of Google. 

You can easily attract more customers to your business by following the right SEO techniques for local SEO. In order to get a high rank on top results of Google, it is highly recommended that you should know about SEO techniques for local SEO.

Ranking On Google Helps To Get More Customers For Your Business

If you are looking for more customers for your local business then it is highly recommended that you should get a high rank on top results of Google. 

There are many people that use search engines such as Google to look for local businesses in their area. If you want to get more customers in your local area then it is highly recommended that you should get a high rank on top results of Google. 

How To Rank On Google With Local SEO?

Since local search is a more specific search than general search, local businesses need to focus on ranking higher for specific keywords rather than ranking for all the keywords they can. In order to rank on Google with local search, you need to optimize your website design and content for specific keywords by using the right keywords. 

The major challenge for local businesses is that there are so many local search queries and most of them are specific. 

It's not easy to rank on Google with local search since you are not targeting generic keywords. It also means that you cannot target a keyword and rank for it. You need to target a keyword and then see what searches it appears in. 

One of the most important steps in ranking on Google is picking the right keywords to target. There are a few different ways you can do this, but the most effective and easiest way is keyword research. To rank on Google with local search, you will need to identify the right keywords and optimize your website based on those keywords. 

You can do keyword research yourself or you can hire someone who specializes in local SEO to help you. Keyword research can be tedious and time-consuming, but it is the only way to identify the right keywords to target.

Keyword research is also vital for many other reasons, including:

  • Improve your website rankings in general 
  • Identify opportunities for new content 
  • To find other similar websites 
  • To learn more about your target audience 
  • To learn phrases your target audience might use to search for your business 
  • To improve your position in local search results And much more…

What Is A Local Search?

A local search is search users make when they are looking for something locally, such as a business or service provider in their area. 

For example, if someone is looking for a plumber in their area, they will most likely type "plumber" into the search box. Local searches are more specific than general searches because they are more likely to contain a location. 

Location is one of the main factors that affect how well you rank in local search results, so you need to make sure your business information and website is accurate and up-to-date. 

Local searches also tend to be longer and more specific than general searches, so it's important that your business information includes all the relevant information your potential customers are looking for. If you do not have your business information available online, then you may miss out on many potential customers who may never find your business even if you do manage to rank well.

The Importance Of Local Search:

  • The importance of local search lies in the fact that people are now turning towards the internet for all their needs. They are looking for the best product and service providers online. 
  • Local search results are generated from a search engine when a local geographic location is associated with the search query. For example, if you search for "Pizza Near Me" then Google will show you the results for pizzerias that are close to your location.
  • Google Local results are powered by Google Places. Google Places helps you add your business to Google maps and then create an online listing for your business.
  • The local search results can be differentiated from the other categories of search results which include Google Maps, Videos, News and other web results.
  • The local search results are usually displayed in the map format and they also come with a business listing. The business listing will have attributes like the name, address of the business, phone number, reviews, operating hours and more.

Conclusion 

If you are not on the first page of Google for your local keywords, you are losing out on traffic. You have to be on the first page of Google for those keywords to get traffic from Google. This is important for small businesses because if they're not getting traffic from Google they're not going to be able to run their business properly.

Frequently Asked Questions

  • Google ranking is the position of a particular website on Google search engine.
  • Google ranking is very important to any website. This is because of the following reasons: 1. A higher rank on Google search engine will get more exposure for your site, and more customers. 2. A better rank will improve your site's credibility in the eyes of the search engine. 3. A better rank will help in generating more business. 4. You will be able to get more business or sales leads.
  • Google ranking is calculated by considering various factors like: 1. The number and quality of backlinks. 2. The number and quality of inbound and outbound links. 3. The number and quality of pages indexed. 4. The number and quality of keywords. 5. The number and quality of page titles. 6. The number and quality of meta tags. 7. The number and quality of words. 8. The number and quality of content. 9. The number and quality of documents. 10. The number and quality of images. 11. The number and quality of videos. 12. The number and quality of location. 13. The number and quality of social media.
  • Backlinks are links from other sites to your site. This can be either a do-follow or a no-follow link.
  • Inbound links are links to your site from other sites. This can be either a do-follow or a no-follow link.
  • Outbound links are links to other sites from your site. This can be either a do-follow or a no-follow link.
  • Pages indexed are the pages that are indexed by the search engine. This is only true for HTML pages.
  • Pages not indexed are the pages that are not indexed by the search engine. This is only true for HTML pages.
  • Keywords are key phrases. Keywords are the main reason for your site's ranking. With the help of keywords, search engines can find your web pages easily.

Written by Purushottam Kiri

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