Updated: September 8, 2021

WordPress vs Wix

Written by Purushottam Kiri


WordPress is a free and open source content management system. It is based on PHP and MySQL. It is one of the most popular website management systems. It was released on the 27th of May in 2003. It was founded by Matt Mullen and mike little.


Wix is an Israel-based cloud-backed web development platform. It allows users to create HTML 5 websites and mobile sites through the use of online drag and drop tools. They also facilitate users to add functionalities. Such as social plugins, e-commerce, online marketing, contact forms, e-mail marketing and community forums to their websites.

WordPress vs Wix:

1. Flexibility:

As we all know, WordPress is an open source platform. Anybody can use and modify the codes in WordPress. WordPress made building websites way easier and user-friendly.

WordPress is known for its 44,000+ WordPress plugins. They are downloaded for more than 1.2 billion times. these plugins help one in customizing the websites as one need. More options to choose from is a flexibility factor. Over 26% of the total websites on the internet are built with WordPress.


Wix is a paid platform, with limited free access. Their plugins are tested by developers before they are made available to use. Wix tools are fully and carefully integrated into websites. But due to limited access, Wix is good for users who like ease of use and don't mind paying a monthly fee.

Wix App Market

2. Ease of use:

WordPress is known to provide a lot more features for customization than any other site. When you customize, you do it in the editing section. But when you have to know how it looks or what changes you have made, you need to publish them. WordPress provides a plugin for every feature you may need or want. Thus, this helps in easy customization and getting a perfect look. Or that little feature you want added on your website, exactly the way you wanted it to look like.

Wix follows WYSIWYG- what you see is what you get. This helps you edit right at the place and you do this on the live page. This is made in a way that even a beginner can get everything right. Here you don't need to know how to code, all you need to do is drag and drop. But again, it gives few options to choose from and the users have to select something from them itself.

Ease of Use

3. Support:

WordPress is a huge community of many users, chances are, whatever issue you are facing has been solved and dealt with before. You can either do it all yourself and search around for answers if you are new or try a managed WordPress host who do all the heavy lifting for you. You get WordPress support services from your host if you opt for a managed hosting solution or help yourself if you find a shared server and DIY your WordPress website.

WordPress Support

Wix also has a help and support page like WordPress. They provide a dedicated team to work on and solve these problems. They also have email and phone services and one-to-one support service for VIP members with a paid package. Not a surprise as this is a privately owned company and have to address customer issues themselves.

Wix help Center

4. Maintenance:

WordPress platform keeps on evolving with features to improve performance and fix bugs. But when major updates happen (Oh hey there, Gutenberg, now go away!) happens, due to numerous plugins, some plugins don’t always keep up with the updates. These can also potentially affect the performance and security of your site. Though WordPress is a good website building platform, improper monitoring and not so frequent updates make it vulnerable to attacks. WordPress does require regular maintenance and updates on a regular basis, to meet requirements of those numerous plugins and features. Contact to Counsellr for website maintenance services.


In the case of Wix, because they manage and monitor all the features on their website, they make sure that everything works nice and smooth before rolling out an update. Users are notified of the updates and new changes. This is good for people who don't want to be bothered by the nitty-gritty of how a website functions. They are paying customers, and their website is up and running, that's all that matters, right?

5. Design and layout:

WordPress is a hub of numerous free and paid themes. Though the free themes are available with limited support, the paid ones can include some really amazing features, with premium support options. Here users can also customize their themes or switch themes and tweak the layout and design as much as they want without any restrictions.

Design and Layout

Wix has more than 500+ previously made templates to choose from and in different categories to choose from. All the designs in Wix are made fully responsive and are written in HTML 5. And these can be edited using built-in tools. But the disadvantage is, once a template is selected, you can't change the theme. Ouch. Though you can edit and rearrange the items in it.

Wix Themes

6. Blogging:

Wix has basic blogging features required such as categories, tags, photos, videos, archives etc. There are "Apps" you can add to your website to extend it's functionality. You can add a blog to your website by simply adding the "Blog" App. Users can collaborate, create and share blog posts. Mostly, I found the blog designs too "rigid", but I might be biased.


WordPress includes all needed features for blogging including the native commenting system . WordPress recently introduced Gutenberg block editor (Which I hate) that shows good promise for the future. Classic editor does everything you want on the WordPress dashboard from creating the blog to publishing. If you are looking to create a blog, WordPress is a no-brainer.

7. E-commerce:

Wix offers an e-commerce "App" that starts at $17 per month that you can add to your website. It includes the following features:

  • Sell products or digital downloads
  • Add an unlimited number of products
  • Accept PayPal, credit cards & offline payments
  • Promote your store with integrated email marketing
  • Ensure a secure SSL-certificate checkout
  • Track your sales with an intuitive store manager
  • Manage your store on the go with the Wix Mobile App
  • Add shipping & pickup options
  • Create coupons & sales
  • Get found online with SEO tools
  • 100% commission free
  • Get support 24/7

Need more? There's probably an app that does that on the Wix app store may or may not cost you a monthly subscription.


WordPress has plenty of plugins and features for e-commerce. It allows you to sell physical or digital goods, services, events, subscriptions, and more. Even some of those plugins have their own themes and add-on services. WordPress is an affordable, flexible and robust option for e-commerce websites. It also has an API you can use to connect your store to third party apps.

8. Data portability:

WordPress makes it quite easy to transfer or move data. It has an exporter that allows you to download content in one click in XML format. It is a customization and self-hosted platform. One can create WordPress backup, download files and even manually export WordPress database.

Data Portability

Wix makes it difficult to migrate data. It only lets you share content in XML format. You need to manually download pages, images, videos and other content. Moving content from Wix is quite difficult. They host content on the Wix server and thus exporting isn't easy and neither is finding a solution that imports Wix data easy.

9. Pricing:

WordPress is an open source software and it is available for free and paid users. All you need to pay for is your own domain name and web hosting which begins at $2.75 a month. If you want to add extra features other than the available ones, then you have to pay for them accordingly. Pricing of WordPress completely depends on the facilities you need and can be increased or decreased under your control.

Depends on the hosting provider, you can choose managed, shared or cloud services as per your needs.

Wix offers a basic website builder for free. But it has Wix branded advertisements on the top and bottom of the website. To remove the branding, you need to subscribe to a monthly or yearly plan.

Honestly, Wix pricing is actually quite decent, but subscriptions bother me more than they should. Here's all the plans available (as of Dec. 2018)


To Summarize WordPress vs Wix:

WordPress has more flexibility and variety than Wix.

WordPress has plugins, themes and a large community as compared to Wix .

WordPress is obviously more affordable than Wix, you just pay for your domain and hosting.

But it is not easy to maintain and keep secured.

On the other hand, Wix offers pre-built website building solution that you can customize to fit your needs.

Wix has "Apps" That can be free or monthly subscriptions, they work better out of the box.

You pay a monthly subscription to host and build your website.

Wix is very easy to maintain and manage.

if you want to Develop website than Contact to Counsellr the best WordPress Development Company

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    Written by Purushottam Kiri

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